I've always said to locate the prime tourist destination and take a hard left. I've found some of my favorite spots in the world that way, and here's a few to take a look at.
1. Suzhou, China. This spot is not far from Shanghai, and it's got it's own wonderful flavors to offer. China has a lot of places to visit, and Shanghai is a very popular stop. Being at the delta of the Yangtze River and a multi faceted megalopolis makes this a must see for more than one reason.
Suzhou is large. It is part modern industrial city, but it has a historic and peaceful side to it that gives it the title of Venice of the East.
Suzhou has Venetian Canals that you can travel with markets and historic neighborhoods all along the way. They also have many beautiful gardens that you can visit. You'll want to set aside some serious time in this city to visit gardens, take strolls, navigate canals and shop narrow ancient streets. There are only so many places in the world that are so modern and busy, yet have such a peaceful, beautiful, historic area in the middle of it all.
https://www.lonelyplanet.com/china/jiangsu/suzhou
https://www.tripadvisor.com/Attractions-g297442-Activities-Suzhou_Jiangsu.html
https://whc.unesco.org/en/list/813/
https://www.chinadiscovery.com/jiangsu/suzhou.html
https://www.asiaodysseytravel.com/suzhou/things-to-do-in-suzhou.html
2. Guimaraes, Portugal. Anyone who's been following along, knows how much I love Portugal. I already looked at Lisbon and took a hard left to go to Porto, but you can do that again. Take that hard left from Porto and you will find the birthplace of all Portugal; Guimaraes.
There are castles, palaces, churches and cathedrals, with a lot less crowds. With all the beauty in this country, there are a few places that just don't get the traffic. If anybody has been to Lisbon, you know what I'm talking about. This little hamlet's city center is a UNESCO World Heritage Site and has so much to see. It sounds like a day trip, but it's at least a few days worth if you slow down and enjoy the views.
https://porto-north-portugal.com/guimaraes-portugal.html#google_vignette
https://whc.unesco.org/en/list/1031/
https://goaskalocal.com/blog/travel-guide-to-guimaraes-portugal
https://escales.ponant.com/en/guimaraes-portugal/
3. Krabi, Province in Thailand and also Krabi City. South of Bangkok, on the west of the western peninsula of the country heading south toward Singapore is Krabi and the area. It's not far from Phuket and its peninsula, so it's a great tourist area, but Krabi isn't as crowded as some of the others.
Krabi has amazing beaches. Awesome food. Rocky views that stun and enthrall. It has a bit of a party atmosphere at night if you're into that, and a lot of boat tours to take. There's snorkeling and scuba diving as well as pristine beaches. It also has gorgeous temples and a laid back vibe that's not to be missed. A lot of things are cheaper in this area. There are less crowds in the area. It's that slightly off the beaten path location that's worth looking into.
https://thailandstartshere.com/krabi-travel-guide/
https://www.getyourguide.com/krabi-l2174/
https://www.youtube.com/watch?v=zLeGOrZ2WJU
https://www.banyantree.com/thailand/krabi
https://www.hotels.com/go/thailand/krabi
4. Eze, France. I've known about this one for a long time, and I love it. Have you ever wanted to feel like you're visiting the top of the world? Just outside of Monaco and slightly north of the coast of the French Riviera is Eze. This hilltop medieval village is completely charming and stunning.
This is one of those tiny places that don't have cars within the walls, with narrow pedestrian streets, harboring adorable shops, restaurants and even a hotel or two if you like. The whole place is like stepping back in time and while there are tourists there, it's nothing like the rest of the French Riviera.
You can take your time, look out over the Mediterranean Sea and enjoy the laid back vibe. Everything has a view there, especially the cafes and restaurants. It's not only a room with a view, but a whole town with a view.
https://allthingsfrench.com/eze-french-riviera/
https://frenchriviera.travel/eze/
https://slh.com/europe/france/eze-village
https://www.fortloc.com/pages/articles/travel/Eze-Village/
https://www.ricksteves.com/watch-read-listen/read/articles/french-riviera-beyond-beaches
5. Ronda, AndalucĂa, Spain. This city is in the beautiful southern province of Spain and is famous for its towering gorge bridge. But, it's also a little out of the way unlike Seville and some other cities in the region. And, it has far more to see and do than just the gorge and the bridge.
Ronda has all the ancient charm of other cities with city squares and beautiful buildings. There are also tons of activities besides everything to do with their bridge. It's steeped in history, including the Spanish contest of bullfighting, which still takes place in the town's historic arena.
There's a lot to see and do both in and around the village of Ronda, and it's that little bit off the beaten path where you'll find less crowds, but wonderfully unique sights and activities.
https://www.andalucia.com/ronda/home.htm
https://danae-explore.com/en/o-que-fazer-em-ronda-espanha/
https://www.travelandleisure.com/ronda-spain-guide-8419022
https://www.discoverronda.com/history.html
I've been saying for years that visiting the most popular areas isn't always best. I'm also not saying to never visit the most popular spot, but I've found that there are more surprises in a good way when you get off the norm and see something that you haven't been oversaturated with ahead of your visit. Most of the lesser visited areas have amazing history, nature, activities, food and on and on. They also tend to be cheaper overall. Don't rule out seeing the second or third city or province in a country. You might just be missing out if all you see is the most famous parts. So, keep in mind that most popular isn't always best, take a hard left follow me and enjoy!